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Customization has always being a part of the fashion industry since the haute couture began. And due to changes in style, perception, and other sociological changes, it has become a much larger part of sales and production in the fashion industry. Consumers want products they can connect with and make them unique. Customization offers just that.
However, due to the share size of demands from buyers, fashion companies into customization introduced mass customization to their production line. Mass customization is a manufacturing and marketing technique that combines the personalization and flexibility of products that are custom made with a low unit cost that is associated with mass production. Mass customization is also known as built-to-order or made-to-order. With mass customization, you can personalize your fashion wear to give that unique style that will make you stand out—whether it’s by looking sophisticated, chic, or elegant. brands into mass customization can best give you the physical look you desire.
WHY IS MASS CUSTOMIZATION IMPORTANT?
1. More sustainability
Brands into mass customization are more sustainable than those in mass production. The ability to track and understand how fashion people’s fashion wears are made is a luxury that most people don’t have. Sustainable fashion indicates that consumers are particular that what they use does not damage the environment, neither is anyone treated unfairly in the manufacturing process. Also, when fashion wear is personalized to your taste, you can be sure that there won’t be a waste due to overproduction.
2. Regular usage
One of the perks of mass customization is that fashion wear will be worn often. An average person is used to purchasing fashion wears and dumping it after wearing it a few times because they are cheap to get, and are not personalized to their taste.
However, a quality customized fashion wear is versatile and can be used numerous times. Whatever that elegant that look is, you can create it as you wish—that’s being a unique fashionista.
3. Chic and comfortable is not easy to find
The fit of your fashion wear is important for you to feel good in it. If your outfit is too loose or a bit tight, then the feeling of discomfort will erode any attraction you have for the fashion wear. Your mood is affected by how you feel with body comfort and your esteem. One of the most important parts of enjoying a dress or shoe is being comfortable in them. As such, the only reason why you should drop your hard-earned money for that cloth is that it makes you feel positive in them. That is why every man and woman should only fill their closets with customized outfits. Even in an instance where a mistake is made in the customization process, some companies e.g. Girotti, allows you to return the fashion wear for a readjustment.
4. Stand-out in your unique masterpiece
Individuals who want to stand-out in their fashion wears have that problem of doing so, as someone, somewhere usually have an exact type of that cloth—this problem persists even among high-end brands. Shoes and dresses are one of the most effective ways to express your individuality, so it’s best to have fashion wears that fully express your inner style, sophistication, or simplicity. If you find a platform that allows you to design your cloth or shoes, chances of finding someone with the same fashion wear are very unlikely.
THE FUTURE OF MASS CUSTOMIZATION
Some business theorists predict that mass customization will replace mass production—this might be true because mass customization appeals to customers better than mass-produced fashion wears. However, all this can only happen when mass customized fashion wears have more potential in markets than mass production, ensuring that mass production is not a viable option. Mass customization will also become a reality when end-users only patronize brands into mass customization, that way other brands will be focused to embrace this production pattern.
The future is in the hands of you and me. Whether the prediction of business theorists is right or not lies in what we purchase, and from whom we purchase it. Take a stance today!
IN CONCLUSION
Mass customization is a concept that some brands e.g. Girotti has embraced for years. This type of brand starts producing when there is a demand for their product. This way, there won’t be wastages due to overproduction.
Also, most brands in mass customization pay their customers well and have a conducive working environment for their workers. There is no doubt that purchasing from companies into mass customization is the right choice.
You should make a difference today! Purchase rightly and influence the future of the unborn generation positively.
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