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Most people will agree that our society needs to embrace more sustainable ways to prevent the dreadful effect of pollution—of which the fashion industry is the second largest contributor—this is exactly what sustainable fashion helps to achieve.
Sustainable fashion is the process of producing fashion products and wears in a way that ensures social justice and ecological perseverance. To fully establish a sustainable environment, fashion companies need to follow the path of brands like Girotti, who are focused on mass customization and not mass production.
The environmental footprint of traditional non-sustainable fashion brands
Non-sustainable fashion brands depend on the top 10 environmental polluting sectors of production, like road transportation, high carbon-emitting machines, and agriculture. So if a brand wants to practice sustainable fashion, they need to reduce their dependence on environmentally detrimental practices and sectors.
Millions of people worldwide earn a living from the fashion industry, and any sudden change may impact the earnings of such corporation which will in-turn affect wages of mostly low-income earners and the government. This puts the government is a dicey position.
Some brands are taking steps to address this problem, but the effect of their effort is small compared to major companies doing the opposite. A report by pulse-of-fashion shows that the easy gains that can be made have already been done; it's now time to take mega steps. A consumer purchase revolution is needed.
Detrimental Impacts of non-sustainable fashion
In 2015, about 97% of materials used by non-sustainable fashion brands were new resources, while less than 3% are recycled materials. This means that the fashion industry consumes over 98 million tonnes of new products, ranging from oil to fertilizers for cotton, dyes, etc. About 93 billion cubic meters of water is consumed yearly—this leads to scarcity of water in locations where the production takes place, and the mode of disposal of the contaminated water also leads to pollution. Statistics show that the fashion industry released more CO2 gasses into the atmosphere than all maritime shipping operations and international flights combined.
REASONS TO CHOOSE SUSTAINABLE FASHION
1. Quality reduces waste
Most sustainable brands, especially brands that focus on mass customization and not mass production, use materials of top-notch quality that are kind to the environment while fashion materials produced by mass production don’t last—this is a strategy to make you buy more.
In choosing a brand that focuses on qualitystrong>, you’re certain to cut pollution and what you spent on purchasing your fashion wears.
2. Be unique
Non-sustainable fashion is focused on the latest trends at the detriment of our inner style and taste. Instead of this, you should find a brand whose production is centered around mass customization—this way, you can create fashion wears that best fits your style and interest. Curate your style, turn your back on money-wasting fashion trends, and put on an outfit that best reflects your inner desires.
3. More tender on the environment
The environment footprint left by non-sustainable fashion industries is very massive: from the impact on land pollution to insecticides and pesticides, and water and power consumption. We can safely conclude that non-sustainable fashion brands are the real problem. In choosing companies that focus on mass customization, you can say no to giving money to brands that negatively impact the environment.
4. They’re more people-friendly
A major problem bedeviling the fashion industry is the underpayment of workers and poor work environment. These problems are spearheaded by non-sustainable fashion brands whose ultimate aim is to keep the cost of production low so that they can profit maximally from their business.
By making a switch to brands that focus on sustainable fashion, you're ensuring that only brands that hold staff welfare in high-esteem are profitable.
Acting to Support Sustainable Fashion
It's time to recognize that our buying decision has an effect beyond our lifestyle that changes with the season. It is a human responsibility that affects the future of planet earth. Ultimately, we’re either part of the problem or the solution—no sitting on the fence.
If you want to support sustainable fashion, show corporations where your interest lies by choosing consciously, buying differently, and wearing outfits from companies like Girotti who make conscious efforts for sustainable fashion and reduce the impact of fast fashion on humanity.
Fashion has regularly been a means to indicate your interest—as such, you need to start making decisions to make the world better for you and your children by patronizing brands that focus on mass customization, e.g., Girotti.
Always buy from a brand that cares for humanity and the environment.
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