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If you are being asked to name industries that slowly destroys the environment, chances are you will never see a reason to name the fast fashion industry. Fast fashion is one of the top industries that is slowly wasting our planet away. It is the world’s second-largest source of pollution. Interestingly, the industry that produces so much waste is ever-growing as they offer cheap clothing thus making people turn a blind eye to the damages in the environment.
But what makes the fast fashion industry one that pollutes the earth?
In the process of mass production, huge amounts of energy, chemical and natural resources are used. A dangerous amount of pesticides are used in cotton farms which becomes toxic to both the soil and the atmosphere. The production process leads to the emission of dangerous amounts of CO2. An unbelievable amount of water is used in cotton farms and for dyeing the clothes.
The dangerous effect of dyeing can be seen in China’s Pearl River which flows in colors capable of killing aquatic lives. Additionally, the energy required to produce a ton of textile is ten times more than that required to produce a ton of glass. This at least should give you an idea of what the fast fashion industry is doing to the environment.
Now, this doesn’t end there. After dangerous measures have been taken to produce the clothes you wear, you end up discarding them after a while and they find themselves in landfills. This takes the damages further destroying the soil and even causing several sicknesses such as nasal blockage, nausea, asthma, irritation of the nose, throat, and eyes, and many others.
This process is a cycle that goes on and on as we would not stop purchasing new clothes. The industry keeps on manufacturing new styles and the landfill keeps on accumulating old styles. This is a dangerous cycle that would go on unless we put an end to it. Now, the good news is we can actually avoid the harmful effects of the fast fashion industry simply by switching to sustainable fashion.
What then is sustainable fashion?
To many people, sustainable fashion is a trend. They see people doing it and they join in. By definition, sustainable fashion is a simple concept. It is simply the act of making clothes that are designed, manufactured, distributed, and used by the end-users all in a way that poses no negative effect to the environment.
Sustainable fashion is more than just a trend. It is a fashion industry working tirelessly to make cloth production environmentally friendly. There are several brands like Girotti that support sustainable fashion through the mass customization scheme. Now, we would see how these brands who practice sustainable fashion help the planet.
SUSTAINABLE FASHION: HOW DOES THIS HELP OUR PLANET?
1. Sustainable fashion preserves animal life
The fashion industry is guilty of killing animals to aid the production of leather and sometimes fur. The leather industry itself is responsible for the death of over 430 million animals every year. In fact, people have been made to believe that leather is nothing but a byproduct of the meat industry.
Nevertheless, there are several substitutes that can be used for the production of leather and fur. Sustainable fashion brands have opted for these substitutes since their aim is to protect the environment. If you wouldn’t want an innocent animal to give up its life just so you look good, then sustainable fashion is the way to go.
In the process of mass production, new resources are used in manufacturing new clothes. A very small amount of materials are cycled as they all end up in landfills. This fashion industry thus uses a large amount of new resources leading to the gradual depletion of these resources from the planet.
Sustainable fashion focus on recycled fibers which prove to be a more sustainable option. This lessens the pressure on new resources finding their way into the earth. Furthermore, recycling and reusing old fibers solves the waste management problem and also reduces the negative effects this waste would have caused to the environment.
3. Sustainable fashion reduces carbon footprint
A dangerous amount of greenhouse gases are emitted by the fast fashion industry. Fossil fuels and petroleum-based materials are used in production which results in the emission of these gasses. This negatively affects the atmosphere and the environment. The materials used need a huge amount of energy to be processed and they facilitate global warming.
Sustainable fashion solves this by using materials gotten from recycled and natural fiber. These types of material emit less harmful gases as they need less energy as well as resources during production.
The positive effect of sustainable fashion are so obvious that they are undeniable. Little wonder many people are switching to sustainable fashion. If you are new and have no idea where to start with sustainable fashion, simply purchase any item from Girotti and you have just started your own journey in the wonderful world of sustainable fashion. Stay sustainable!
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