HOW GEN Z PROVIDES SUSTAINABILITY IN BUSINESS

Note: The generations defined:

• Generation Z (Gen Z) - Birth year range: 1997 - 2012
• Milennial - Birth year range: 1981-1996
• Generation X - Birth year range: 1965 - 1980
• Baby Boomers - Birth year range: 1946 - 1964

We live in an economy where the younger generations have the higher trend. In such an economy, sustainability needs to be maintained at all costs. Generation Z consists of people born between 1997 and 2012, and In the coming years, they will make up almost the entire population of the United States.

Thanks to the fact that we now live in a computer age and an era of fast development. It has helped influence a lot of societal changes. This article will discuss how Gen Z provides sustainability in various businesses.

WHAT RECENT STATISTICS REVEAL

The Gen Z population in the United States is very high, up to 90.5 million. Gen Z has a significant impact on the market due to its large population, providing high purchasing power. Businesses should be able to recognize the needs of Gen Z to capitalize and generate revenue. However, Gen Z is not the only one that responds to market campaigns. The Millennials also do.

The millennials are born between 1981 and 1996. The Millennials and Gen Z fall into a young category together. Their shopping patterns, brand interaction, and how they see money are different. Though they both speak sustainability, Gen Z is more sustainable.

WHY GEN Z IS A MORE SUSTAINABLE GENERATION

Gen Z is aware of economic, societal, and environmental issues. It has spurred various businesses to transform their models and incorporate sustainability techniques into their daily operations. Unlike Millennials, Gen Z is ready to take actions that will pave the way to correcting mistakes made by the previous generation. This means they are prepared to boycott unsustainable businesses where possible.

Gen Z will not only boycott unsustainability businesses, but they are also willing to pay even a higher amount to get sustainable products. According to surveys carried out on Gen Z, about 73 percent of the Gen Z population will go to great lengths to pay a higher price for sustainability. However, amongst this 73 percent, the vast majority won't mind paying up to a 10 percent premium.

GIROTTI - A BRAND THAT OFFERS SUSTAINABILITY

Girotti is known for its role as a brand offering sustainability to customers worldwide. When it comes to shoe manufacturing today; the environment has been affected in various ways.

Most shoe producers producing shoes across multiple shoe factories worldwide do so without considering that there is excess carbon dioxide and other dangerous shoe toxins released from shoe production, which is very harmful to the environment. Unsustainable brands do not care about the effect on the environment. As a result, Gen Z prefers doing business with sustainable brands like Girotti.

Thanks to the help of Girottis 3D tech configuration, you can now configure various kinds of shoes at your convenience. We don't use the regular shoe production procedures utilized by multiple shoe factories worldwide.

Instead, we take advantage of our 3D tech to carry out mass customization of shoes instead of the regular mass production of shoes that harms the environment. Thanks to the technological edge on their part, Girotti has been able to counter mass shoe production to keep the environment safe for individuals. Our 3D configurator provides a sustainable means of shoe creation with mass customization.

Since fashion has become a way of life for Gen Z, Girotti has come up with some of the best customizable options that customers can use in creating a model of their preference. Some good examples of these customizable models include the following:

• Toe Flat Sneakers are a great customizable model for men. The quality lining, branded leather, and insole are crafted to meet customers' preferences which is why they are excellent customizable models.



• Classic Heeled Shoes are stylish shoe models you can customize to your preference.

Gen Z is prepared to put their differences aside to fight for what they want. That is why they look at consumption from an ethical angle. Businesses that support sustainability should support Gen Z since they consist of their present and future customers.

FINAL THOUGHTS

Adopting sustainability for your business today is the best way to protect the planet and an ideal way to meet the demands of Gen Z. At Girotti, we set and achieve sustainability goals by providing mass customization products for our customers while meeting the needs of the coming generations.

Check out more articles:

Girotti’s corporate social responsibility to the society

How digital technology and innovation can save the planet