By creating an account with our store, you will be able to get free voucher, move through the checkout process faster, store multiple shipping addresses, view and track your orders in your account and more.
Although gender fluidity has always been present somewhere in fashion, its increasing presence within mainstream fashion has made this style of dress impossible to avoid transformed the fashion landscape for good.
It has been proven through many investigations that customers within the Gen-Z demographic are likely to purchase gender neutral clothing. From the runway to influential celebrities, to high street and online stores, gender neutral clothing has infiltrated the fashion market. Whilst historically, clothes have been designed with a certain gender in mind, incorporating design elements to suit each gender, such as the breast of women’s clothes, or buttons being on different sides of a shirt, this system has made a notable shift.
With a large social shift in an understanding of gender-neutral concepts, and a greater acceptance of these identities, a gateway for new clothing boundaries has been open, paving the way for gender fluidity within mainstream fashion. Alongside the increasing acceptance of gender neutrality within society, fashion has had no choice but to shift to match this social perspective. If not, it would seem outdated and unjustifiable. In essence, gendered clothing is a historic social conduct which needs to be re-evaluated.
A lot of common wardrobe staples are easily fluid when it comes to gender, such as tracksuits, T-shirts, and hoodies. The shift in items like these are relatively minimal, with a predominant focus on a branding shift, rather than a design transformation. Ultimately, a hoodie is a hoodie, and looks exactly the same in terms of silhouette, cut, and style, regardless of if it is sold within the categories of ‘men’s’ or ‘women’s’ clothing. Therefore, in theory, the hoodie has always been relatively fluid in terms of gender, but has been synthetically adapted to meet a historical, gendered fashion system through elements such as colour, design features, and fit.
Items which are more distinct in their gender classifications, however, are harder to disassociate from their original demographic. A dress or a skirt, for instance, is deemed as largely feminine. But do these really have to be just for females? What is stopping males from wearing these outfits and what rules this out as ‘wrong’ within society? Celebrities and prestigious fashion houses have raised this question through their recent runway collections and red carpet looks.
Whilst it is difficult to subvert the ‘normalities’ of fashion due to their longstanding presence, these gendered conventions are easy to defy beyond the surface of stereotypes. And there’s never been a better time to tackle these issues than in the present moment. This has been translated on the runway, where shows have moved away from the typical divide of a male show in one month, and a female show in another. London Fashion Week has eradicated gendered shows altogether, instead offering a bi-annual fashion month in a bid to incorporate gender fluidity.
As always, what happens of the runway trickles down to the high street, seeing gender fluid clothes appear in clothing stores and online boutiques. Gender neutral clothing is readily available to all consumers within a matter of minutes with vast accessibility. Girotti have embraced this concept of gender fluidity across the selection of bespoke products, through the incorporation of large-sized shoes to fit all feet, rather than stereotypically confining their sizes to male or female dimensions. With our fully customisable selection of shoes, where the customer acts as the designer when choosing the material, colour, sole, and features of their shoe, anybody can find the perfect style for them. The addition of a 3D configurator when visiting Girotti’s online store helps these visions come to life, allowing a gender-neutral design come to life in real-time, helping them to envisage their purchase and make any changes to the design if they wish. The result? A product which will suit the needs and desires of any consumer, no matter their personal style preferences or gender identity.
Whilst it is unlikely that the conventions of ‘male’ and ‘female’ will disappear from fashion, it is undeniable to acknowledge that change is underway. Social constructs are being defied, thus broadening the horizons of gender fluid fashion, offering a new variety of wardrobe choices for everyone, no matter how they identify themselves.
This website requires cookies to provide all of its features. For more information on what data is contained in the cookies, please see our Privacy Policy page. To accept cookies from this site, please click the Allow button below.